Belief Systems Of Marketing


Singapore National Day - 09th Aug 2024
Much like members in a family, every nation has its particular traits and outlook in the world family. To me Singapore represents a...

Better team communication.
"You're an idiot" "That was an idiotic move" The above are two different communications. The second one isolates a bad decision by a team...

Pruning in life.
Deadwood on the streets 🍂 It's been a rainy week here in Bangalore. If you drive down in the evenings, you'll see leaves and twigs and...

Counter-Positioning for smaller, newer businesses 🐟 🐳
Thoughts on Counter-Positioning 🐟 🐳 Helpful for smaller, newer businesses (Davids vs Goliaths?) Imagine you're starting a new...

On selling into competitor occupied space (B2B).
When it comes to selling your product/service where there's a long standing presence of an incumbent product/service (aka competitor),...

The initiated vs un-initiated target groups 💡
When the strategy team lays out the go-to-market plans as part of the market sizing and business potential exercise, they are aware of...

Grow through tough situations.
Just don't go through a situation. Grow through it. Challenges are good to have. At work and life. (And may I add, invite God into that...

Organisational Brand.
The brand of any organisation is an aggregation of the personal brands of its team members, especially the leadership team 🏷️ It was...

The argument against AI.
OF COURSE. AI helps with the seemingly mundane aspects of repeated tasks or research, and arrive at a viewpoint that's 'acceptable to the...

All you need is a pause.
Once said, a lifetime to live by. We live in a quick-reply world. It sadly extends beyond the small talk. Things are often spoken in a...

On Spatial Intelligence ☄
Spatial Intelligence ☄ The ability to perceive and interpret data captured visually. Its one among the nine multiple intelligences...

Leading and Following.
Sometimes you lead. At other times you follow. But at all times, you collaborate. That's a good way to function in a team. #team ...

The Customer Value Chain - Preschool Edition 🎒
What's a Customer Value Chain? ⛓ It is a framework of all the steps or activities a customer undertakes to avail a service or particular...

The 4 kinds of authority. 👑 ⚖ ⚔
My first job out of college was in the logistics domain - warehousing to be specific. As young mechanical engineering graduates, we were...

Constant maintenance - a reality to accept.
Everything around us needs maintenance. Everything we create has its evolution. It improves to a great extent, reaches a peak, and then,...

International Day of Play
Play is the foundation of learning and creative problem solving. It is the primary way children learn. And adults too! What is play...

Be Strong. Ask for Help.
It takes strength to ask for help. Not everyone understands it. Team collaborations work like a charm with 'strong' team members. #team ...

Cooling off with a recess
The court is in recess. 👨🏽⚖️ If you've seen any movie or TV show representation of a courtroom trial, you've probably come across the...

Limitless with AI
Limitless. I first saw the movie Limitless, featuring Bradley Cooper, during college. A pill that lets you use 100% of your brain...







