On 'balance'

“Which blade of a pair of scissors is most necessary?” ✂️

Both of course, you’d say.

But in the world of marketing, actions tend to favour immediate sales over long term brand awareness.

Or the first year payments over long term customer retention, in the world of sales.

Or immediate feature changes over long term product outlook.

Or, prioritising career over starting a family.

The list can be long.

So, which blade of a pair of scissors is most necessary? ✂️

#balance