Correlation and Causation

Correlation does not imply Causation.

To credit a product launch success to one particular channel is incorrect, especially when the launch was made across channels, online and offline. The same goes for a new campaign launch.

The question is, how do we factor in the effects of seasonality with the appropriate weightage?

One way is to look back at historical data. And it does help. But how relevant is the past data with the continual changes one year since?

Is there any methodology for Marketing campaigns specifically?

#marketing #digitalmarketing #data #marketingcampaigns #newcampaign #correlation #sales #marketingstrategy

02 February, 2020